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SEM PER LEI is a family business in Düsseldorf that has been an exclusive Italian fashion brand “Made in Italy” for over 30 years. Our collections combine timeless elegance, high-quality craftsmanship and sustainable production – perfect for women who want to express their personality with style and individuality.

With an unmistakable mix of casual nonchalance, sporty elegance and Italian flair, we design fashion that lasts trends and sets a real statement. Each of our pieces is designed with passion and responsibility – from the first idea to the final design. We place particular emphasis on sustainability, ethical values and first-class quality.


Discover the world of SEM PER LEI – for a look that perfectly combines Italian chic and modern lightness.

More than Fashion

MISSION & VISION

Our mission at SEM PER LEI is to inspire women with exclusive fashion that combines timeless elegance, Italian design and highest quality. We believe that fashion is more than just clothing – it is expression of personality, self-confidence and joy of life. This is why we create collections that go far beyond fast-paced trends and accompany women in every situation in style.

Each of our designs is inspired by Italian lightness and combines refined cuts with fine materials and precise processing. Our goal is to create fashion that underlines individuality and is versatilely combinable – for women who value quality, aesthetics and authentic radiation.

SEM PER LEI stands for high-quality Italian fashion, timeless elegance and exclusive designs. Our mission is to inspire women with stylish women's fashion - fashion that combines style, refinement and joy of life. Each collection tells a story of individuality and versatility, inspired by Italian lightness. Our exclusive ladies' fashion goes beyond the obvious and focuses on quality that remains.

SEM PER LEI focuses on sustainability. Our vision is to create fashion that promotes inspired and responsible action. We combine Italian design, high-quality processing and social responsibility to support a sustainable lifestyle.

Each of our pieces encourage women to celebrate their uniqueness – and actively contribute to a better future. With SEM PER LEI you choose timeless, sustainable fashion that combines style awareness and environmental awareness.

Our vision is to create fashion that not only inspires but also promotes sustainable action. SEM PER LEI stands for a conscious lifestyle that combines Italian design, first-class processing and social responsibility. With each piece we want to strengthen women, celebrate their uniqueness and at the same time make a positive contribution to the environment.



SEM PER LEI stands for high-quality Italian fashion, timeless elegance and exclusive designs. Our mission is to inspire women with stylish women's fashion - fashion that combines style, refinement and joy of life. Each collection tells a story of individuality and versatility, inspired by Italian lightness. Our exclusive ladies' fashion goes beyond the obvious and focuses on quality that remains.

Our vision is to create fashion that not only inspires but also promotes sustainable action. SEM PER LEI stands for a conscious lifestyle that combines Italian design, first-class processing and social responsibility. With each piece we want to strengthen women, celebrate their uniqueness and at the same time make a positive contribution to the environment.

Fashion is a very beautiful masterpiece

THE FOUNDERS

Sabine Lohèl, creative soul of SEM PER LEI, designs every collection with passion and attention to detail. Their designs combine high-quality materials with timeless Italian elegance and inspire women to find themselves in their clothing.

With its strategic know-how, Peter Lohèl, the brand's commercial head, ensures that SEM PER LEI's vision is successfully implemented economically.

Together, they stand for a company that reconciles responsibility and style.

Fashion is a very beautiful masterpiece

THE FOUNDERS

The creative headquarters

OUR SHOWROOM

Our headquarters in Düsseldorf is the creative centre of our brand, where innovative collections are created that combine Italian elegance with modern design. On the well-known Kaiserwerther street is our exclusive showroom, which is the heart of our company.

In this showroom carefully curated designs are designed with passion and style awareness. This is where exclusive craftsmanship and sustainable elegance meet – fashion that lasts and convinces with timeless beauty.


Our headquarters in Düsseldorf is the creative centre of our brand, where innovative collections are created that combine Italian elegance with modern design. On the well-known Kaiserwerther street is our exclusive showroom, which is the heart of our company.

In this showroom carefully curated designs are designed with passion and style awareness. This is where exclusive craftsmanship and sustainable elegance meet – fashion that lasts and convinces with timeless beauty.



Our headquarters in Düsseldorf is the creative centre of our brand, where innovative collections are created that combine Italian elegance with modern design. On the well-known Kaiserwerther street is our exclusive showroom, which is the heart of our company.

In this showroom carefully curated designs are designed with passion and style awareness. This is where exclusive craftsmanship and sustainable elegance meet – fashion that lasts and convinces with timeless beauty.



Together for style

FAMILY AFFAIR

SEM PER LEI is more than a fashion company – it is the story of a family that creates high-quality fashion with passion and devotion. For decades, the brand has been synonymous with attention to detail, respect for humans and the environment, as well as for fashion that underlines the uniqueness of every woman.

In addition to the founders Sabine and Peter Lohèl, daughter Anna Lohèl brings a fresh breeze into the brand by modernizing the marketing area and implementing innovative concepts. Their vision combines tradition with the necessary innovation to successfully position SEM PER LEI in the digital world.

As a family-run company, SEM PER LEI lives from shared values that have always been the basis of the brand. Fashion should not only inspire women through quality and style, but also help them to live their personality with self-confidence.

SEM PER LEI is more than a fashion company – it is the story of a family that creates high-quality fashion with passion and devotion. For decades, the brand has been synonymous with attention to detail, respect for humans and the environment, as well as for fashion that underlines the uniqueness of every woman.

In addition to the founders Sabine and Peter Lohèl, daughter Anna Lohèl brings a fresh breeze into the brand by modernizing the marketing area and implementing innovative concepts. Their vision combines tradition with the necessary innovation to successfully position SEM PER LEI in the digital world.

As a family-run company, SEM PER LEI lives from shared values that have always been the basis of the brand. Fashion should not only inspire women through quality and style, but also help them to live their personality with self-confidence.

SEM PER LEI is more than a fashion company – it is the story of a family that creates high-quality fashion with passion and devotion. For decades, the brand has been synonymous with attention to detail, respect for humans and the environment, as well as for fashion that underlines the uniqueness of every woman.

In addition to the founders Sabine and Peter Lohèl, daughter Anna Lohèl brings a fresh breeze into the brand by modernizing the marketing area and implementing innovative concepts. Their vision combines tradition with the necessary innovation to successfully position SEM PER LEI in the digital world.

As a family-run company, SEM PER LEI lives from shared values that have always been the basis of the brand. Fashion should not only inspire women through quality and style, but also help them to live their personality with self-confidence.

Our promise

QUALITY AND SUSTAINABLE

SEM PER LEI stands for exclusive sustainable fashion that combines the highest quality, innovative design and responsible production. Our premium collections are made exclusively in long-term partner companies in Italy – with traditional craftsmanship and environmentally friendly processes.

High-quality materials such as cashmere from the Mongolia, merino wool from Italy and cotton from BCI-certified companies form the basis of our designs. Sustainability begins with material selection and continues in each production step. Our high-tech jerseys and innovative washing and dyeing techniques reduce water and energy consumption and set new standards for environmentally friendly production. Thanks to the exclusive production in Italy, long transport routes are eliminated, which further minimizes our ecological footprint.

SEM PER LEI guarantees compliance with strict European social and environmental standards. Our close cooperation with producers ensures fair working conditions and environmentally conscious production.

SEM PER LEI stands for exclusive sustainable fashion that combines the highest quality, innovative design and responsible production. Our premium collections are made exclusively in long-term partner companies in Italy – with traditional craftsmanship and environmentally friendly processes.

High-quality materials such as cashmere from the Mongolia, merino wool from Italy and cotton from BCI-certified companies form the basis of our designs. Sustainability begins with material selection and continues in each production step. Our high-tech jerseys and innovative washing and dyeing techniques reduce water and energy consumption and set new standards for environmentally friendly production. Thanks to the exclusive production in Italy, long transport routes are eliminated, which further minimizes our ecological footprint.

SEM PER LEI guarantees compliance with strict European social and environmental standards. Our close cooperation with producers ensures fair working conditions and environmentally conscious production.

SEM PER LEI stands for exclusive sustainable fashion that combines the highest quality, innovative design and responsible production. Our premium collections are made exclusively in long-term partner companies in Italy – with traditional craftsmanship and environmentally friendly processes.

High-quality materials such as cashmere from the Mongolia, merino wool from Italy and cotton from BCI-certified companies form the basis of our designs. Sustainability begins with material selection and continues in each production step. Our high-tech jerseys and innovative washing and dyeing techniques reduce water and energy consumption and set new standards for environmentally friendly production. Thanks to the exclusive production in Italy, long transport routes are eliminated, which further minimizes our ecological footprint.

SEM PER LEI guarantees compliance with strict European social and environmental standards. Our close cooperation with producers ensures fair working conditions and environmentally conscious production.

Hand in hand

OUR PARTNERS